Tue, Jan 27, 2026

London Fashion Week 2026: OMODA Named Principal Partner

THE BRITISH FASHION COUNCIL UNVEILS FINAL SCHEDULE FOR LONDON FASHION WEEK FEBRUARY 2026  AND ANNOUNCES  OMODA AS NEW PRINCIPAL PARTNER.

Explore the final schedule here.

19-23 February 2026

The British Fashion Council (BFC) is pleased to release the final schedule and announce automotive brand OMODA as the new Principal Partner of London Fashion Week (LFW) in February 2026. The event will take place from Thursday, 19th to Monday, 23rd February 2026.

OMODA is a natural partner, with a philosophy rooted in expressive design and technological innovation. Together, the BFC and OMODA will spotlight fashion as a powerful cultural driver, while supporting a more progressive, bold and sustainable future for the industry. The partnership will celebrate individuality, self-expression and joy, values that sit at the heart of LFW and British fashion.

Laura Weir, Chief Executive, British Fashion Council: “OMODA’s commitment to design and innovation makes them a powerful partner for LFW. Together, we’re championing individuality and creativity, while shaping and supporting a February schedule that reflects the energy, diversity and ambition of London fashion.”

As part of the principal partnership, OMODA will support with VIP shuttles, using its flagship OMODA 9 SHS and all-new OMODA 7 SHS, which will make its dynamic debut at the event, alongside other optimised celebrations. These include partnering with ROKSANDA with a 20th anniversary celebration dinner, host an immersive digital hub at the BFC NEWGEN Show Space and collaborate with the BFC on a digital content series, alongside further partnerships directly supporting designers.

Victor Zhang, OMODA UK Country Director: “London Fashion Week is a celebration of creativity and design – values that sit at the heart of OMODA as a brand. As Principal Partner, we are proud to be part of a cultural moment that champions bold design and self-expression, right in the heart of the Capital. With the OMODA 7 SHS and OMODA 9 SHS present throughout the week, we are showcasing vehicles that embody style, luxury and hybrid flexibility – designed to take you from front-row fashion moments to everyday life with confidence and ease. This partnership reinforces OMODA’s place within contemporary culture, where design, innovation and British brands move together.”

New to schedule

The BFC will launch a Designer Showcase providing designers with an additional platform to connect with local and global industry experts, media and buyers, reflecting a shift towards purpose-driven creativity and commerciality. KNWLS will return to London with a KNWLS universe pop-up, celebrating fashion, art, food, music and literature in collaboration with the brand’s community. FIORUCCI joins with a one-off presentation, positioning London as the launch city for its next global journey. New to the schedule this season are LEO PROTHMANN, THEVXLLEY and YUHAN AO, while ANNIE’S IBIZA and PETRA FAGERSTRÖM return. KAZNA ASKER is back with a cultural marketplace. A LETTER presents an exhibition, JOHANNA PARV brings an event to the schedule and CHET LO spotlights Asian makers with a dedicated market. The BFC x ELLE COLLECTIVE present a panel discussion, The New Rules for Breaking Through, while TOPSHOP x JOHN LEWIS collaborate on an event and VALENTINO is set to stage a party. H&M STUDIO will host an immersive townhouse takeover and DOVER STREET MARKET will unveil a curated edit spotlighting jewellery designers. STYLE NOT COM celebrates the launch of its book, Fashion in 2025.

The British Fashion Council thanks all partners, suppliers and supporters whose commitment makes LFW possible. Principal Partner – OMODA. Official Partners – Mayor of London, The Londoner and TONI&GUY.

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