- JAECOO officially welcomed to Europe by His Grace, the Duke of Richmond, at ribbon-cutting ceremony at the Goodwood Festival of Speed
- Dynamic debut for OMODA 5 and JAECOO 7 as off-roader took on the iconic hill climb
- Pre-reservations now open for OMODA’s debut models, OMODA will officially launch its brand in UK this summer
London, 11 July 2024 – On a day centred on a debut, a Duke, and a racing driver, new premium off-road brand JAECOO made its first public European appearance at this year’s Goodwood Festival of Speed. The new brand was officially welcomed by the event’s main host, His Grace, the Duke of Richmond, at a ribbon-cutting ceremony.
With meticulous attention to detail, JAECOO’s first model, the JAECOO 7, blends the experience and craftsmanship of teams from across the world, including Europe and China, to establish a new benchmark for modern, advanced off-roaders.
Goodwood attendees were treated to the dynamic debut of the JAECOO 7 as it took on the iconic hill climb in the capable hands of former 1960’s F1 racing driver and 1970 Le Mans winner, Richard Attwood. Encapsulating the brand philosophy of ‘From Classic, Beyond Classic’ – taking traditional values and evolving them for the modern era – the JAECOO 7 effortlessly negotiated the 1,900-metre course with Attwood at the wheel.
The JAECOO stand has already hosted hundreds of visitors keen to be among the first to see its new model in the metal, with thousands expected by the end of the event. The stunning stand, centrally located on ‘The Grid,’ was shared with sister brand OMODA, which showcased its flagship model, the all-electric E5. Demonstration vehicles will be in showrooms later this summer.
OMODA’s engineering and smart technology capabilities were not just limited to its automotive products; it also welcomed an unusual guest to the show, an intelligent robot dog named Dorry. Dorry roamed the grounds off-lead, smoothly performing flips, rolling over, and giving her paw to passers-by.
Models from both brands are also star attractions at the ‘First Glance’ paddock, where the JAECOO 7 and OMODA E5 are on display, with the E5 also located in the popular ‘Electric Avenue’ zone. Any visitors who missed the displays at Goodwood can visit one of the 70 jointly-branded OMODA and JAECOO dealerships already expanding across the UK.
Premium, elegant and practical
Designed to appeal to the on- and off-road driver, the JAECOO 7 combines rugged power with a refined interior to create a premium and elegant, yet capable, off-road package.
Available in both front- and four-wheel drive configurations, the JAECOO 7 is powered by a 1.6-litre turbocharged four-cylinder petrol engine and features seven driving modes, including Sand, Mud, Snow and Off-Road settings, which enable drivers to travel effortlessly over most terrains and in all conditions. The Jaecoo 7 will also include a PHEV drivetrain, with a target EV-only range of 60 miles.
Featuring a 186 PS 1.6-litre turbocharged four-cylinder petrol engine, the OMODA 5 has been designed to stand out from the crowd. Its dynamic fastback shape incorporates OMODA’s Art in Motion design philosophy, combining influences from avant-garde art with a functional form. Inside, the car features two 10.25-inch high-resolution screens, multi-colour interior lighting, wireless phone charging, and a full suite of ADAS safety technologies.
The all-electric OMODA E5 is powered by a 150 kW (204 hp) electric motor and a 61 kWh battery. Optimised aerodynamics help with class-leading noise reduction and low drag, helping the OMODA E5 to offer a WLTP range of 257 miles. The electric crossover SUV can charge at up to 80 kW, with a 30 to 80% top-up possible in just 28 minutes.
Pre-reservations for OMODA 5 models are now open, with dealers taking refundable deposits to ensure customers can claim a priority place when prices are announced, and order books officially open in the coming months. First UK deliveries of the OMODA 5 will begin in late July, with the OMODA E5 set to follow in early September. The JAECOO 7 is anticipated to arrive in late 2024/early 2025.
To learn more about OMODA and JAECOO, please visit www.omodaauto.co.uk and www.jaecooglobal.com
