- OMODA&JAECOO selects CitNOW Group to drive the dual-brand’s UK launch
- CitNOW’s scalable retail tools combine CRM and business intelligence will support growing network of 75 franchised dealers
- Retail staff to benefit from CitNOW Group’s established technology that enables a customer-first approach
New dual-brand OMODA&JAECOO has selected CitNOW Group’s innovative digital retail solutions to support its ambitious growth into the UK market. As part of a pan-European partnership, OMODA&JAECOO franchised dealers will benefit from an integrated CRM to manage all customer showroom activity, delivered through CitNOW Group’s Dealerweb platform. In addition, CitNOW Insights will provide business intelligence to retailers, enabling them to make data-driven decisions that enhance operations and profitability.
The CitNOW partnership is key to enabling OMODA&JAECOO’s technology driven approach to providing the highest standards of customer service throughout the entire purchase and ownership journey. Unencumbered by legacy systems and outdated software that hinder established manufacturers from effectively sharing data with retail networks, the brand has begun to develop its own fully integrated digital architecture that ensures immediate and consistent communications across all channels and digital platforms with exceptional efficiency.
OMODA&JAECOO is part of Chery International, China’s leading vehicle exporter for over 20 years. The initial UK rollout will be driven by more than 75 jointly branded and franchised dealer sites, set to increase to 100 by the end of the year. Some of the UK’s largest dealer groups are backing the two brands, including Allen Motor Group, Arnold Clark, Cambria, Chapelhouse, Endeavour, Greenhous, Hartwell, Listers, Perrys, Peter Vardy and Vospers.
CitNOW Group’s solutions are already embedded in 95 of the top 100 franchised retailers in the UK. This latest high-profile partnership will further enhance its UK footprint and enable OMODA&JAECOO retailers to gain a competitive edge in lead generation and conversions at a critical time for the business.
Victor Zhang, Executive Vice President of OMODA&JAECOO UK, said: “We have strong growth plans for the UK, supported by an expanding retail network that will provide customers with a dynamic and engaging sales environment that will not only showcase our products, but also elevate the entire purchasing process. With a proven track record of delivering industry-leading digital sales, aftersales and data solutions to more than 40 car manufacturers, CitNOW Group was the natural choice to offer our retail partners the support they need and our customers the very best experience to build long-lasting relationships.”
Boris Huard, CEO at CitNOW Group, said: “We are proud of our innovation and technical excellence and delighted to be part of establishing OMODA&JAECOO’s UK presence. We thank the brand for partnering with CitNOW Group; as a new entrant to Europe and the UK, it presents a great opportunity for us to demonstrate how we can help OEMs introduce best practices right from the start. We have a strong track record in helping retailers deliver a seamless and streamlined customer experience, creating memorable customer moments that drive loyalty and long-term relationships.”
A driving force in digital transformation, CitNOW Group provides innovative software to transform the automotive experience through scalable solutions that can connect, convert and retain customers throughout the automotive ecosystem. The Group has a presence in 82 countries, supporting 44 manufacturer relationships with licenced products deployed globally to more than 19,500 users.
