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This Cookie Policy explains how OMODA & JAECOO UK LIMITED ("we", "us", "our") uses cookies and similar technologies when you visit omodaauto.co.uk (the "Site"). It should be read together with our Privacy Policy, which explains how we handle personal data more generally.

What is a cookie?

A cookie is a small text file that a website stores on your computer or mobile device when you visit. Cookies are widely used to make websites work, to make them work more efficiently, and to give website owners useful information — for example remembering your settings between pages, keeping the Site secure, or measuring which pages are most visited.

Cookies set by us, on our own domain, are called first-party cookies. Cookies set by other companies whose services we use on the Site — for example our analytics and advertising providers — are called third-party cookies. The tables below say who sets each cookie.

The types of cookies we use

1. Strictly necessary cookies

These make the Site work and keep it secure: routing your requests, protecting our forms from automated abuse, and remembering the cookie choices you make. The Site cannot function properly without them, so they do not require consent.

2. Analytics and performance cookies

These help us understand how visitors use the Site — which pages are viewed, how people move through them, and where the Site could work better. The information is aggregated and anonymous. We use Google Analytics and Microsoft Clarity for this.

3. Marketing and advertising cookies

These are set by our advertising and lead-management partners. They recognise your browser so that our advertising can be measured, so adverts you see elsewhere are more relevant, and so an enquiry you send us can be attributed to the campaign that brought you here.

Legal basis and your consent

Strictly necessary cookies are used on the basis of our legitimate interest in operating a secure, working website. All other cookies are used only with your consent, which we ask for through the cookie banner when you first visit. You can change your mind at any time — see "Managing cookies" below.

The cookies we use

Strictly necessary cookies

CookieProviderDurationPurpose
CookieConsentCookiebot1 yearRecords the cookie choices you make in our consent banner, so we can respect them on every visit.
__cf_bmCloudflare30 minutesSet by Cloudflare, which protects this website. Helps distinguish genuine visitors from automated bots.
_cfuvidCloudflareSessionSet by Cloudflare to apply security and rate-limiting rules consistently across a browsing session.
Cloudflare TurnstileCloudflareSessionOur enquiry forms use Cloudflare Turnstile to confirm you are human. The Turnstile widget (served from challenges.cloudflare.com) may set its own Cloudflare security cookies while it runs.

Analytics and performance cookies

CookieProviderDurationPurpose
_gaGoogle Analytics2 yearsDistinguishes visitors so we can count visits and understand how the website is used. Data is aggregated and does not identify you by name.
_ga_1B2T1Q5T3FGoogle Analytics2 yearsKeeps session state for our Google Analytics property.
_ga_NHCZDNK9XQGoogle Analytics2 yearsKeeps session state for our Google Analytics property.
_clckMicrosoft Clarity1 yearStores a random ID for this browser so behaviour on later visits can be linked to the same anonymous user.
_clskMicrosoft Clarity1 dayConnects the pages you view in one visit into a single anonymous session recording.
CLIDMicrosoft Clarity (clarity.ms)1 yearRecords the first time Clarity saw this browser on any website using Clarity.
ANONCHKMicrosoft (c.clarity.ms)10 minutesIndicates whether the browser ID is shared for advertising. Clarity sets this to 0 (not shared).
MRMicrosoft (bing.com)7 daysIndicates whether to refresh the Microsoft browser identifier below.
MUIDMicrosoft (bing.com)1 yearMicrosoft's browser identifier, used by Clarity to recognise returning browsers across Microsoft services.
SMMicrosoft (c.clarity.ms)SessionUsed by Microsoft to synchronise its browser identifier across Microsoft domains.

Marketing and advertising cookies

CookieProviderDurationPurpose
_gcl_auGoogle Ads3 monthsStores ad-click information so enquiries can be attributed to the Google ad that led you here.
test_cookieGoogle (doubleclick.net)15 minutesChecks whether your browser accepts cookies before Google's advertising cookies are set.
IDEGoogle (doubleclick.net)13 monthsUsed by Google advertising to recognise your browser across websites and show you more relevant adverts.
_fbpMeta (Facebook)3 monthsSet by the Meta pixel to recognise your browser, measure our advertising and show more relevant adverts on Meta platforms.
frMeta (facebook.com)3 monthsMeta's advertising cookie, used to deliver and measure adverts if you are logged in to a Meta service.
_ttpTikTok13 monthsSet by the TikTok pixel to measure and improve our advertising on TikTok.
ttwidTikTok (tiktok.com)1 yearUsed by TikTok to recognise your browser for advertising measurement.
bcookieLinkedIn (linkedin.com)1 yearLinkedIn's browser identifier, set by the LinkedIn Insight Tag we use to measure our LinkedIn advertising.
lidcLinkedIn (linkedin.com)24 hoursUsed by LinkedIn to route requests to the right server.
UserMatchHistoryLinkedIn (linkedin.com)30 daysUsed by LinkedIn to synchronise advertising identifiers.
driftrock_widDriftrockPersistentSet by Driftrock, our lead-management platform, so that an enquiry you send us can be linked to the marketing campaign that brought you to the website.
YSCYouTube (youtube.com)SessionSet on pages with embedded YouTube videos, when a video is played, to keep track of the playback session.
VISITOR_INFO1_LIVEYouTube (youtube.com)6 monthsSet on pages with embedded YouTube videos, when a video is played, to estimate bandwidth and remember player preferences.

Exact cookie lifetimes are set by the providers and may change; the durations above are the providers’ current published values. Third-party cookies are governed by the privacy policies of the companies that set them (Google, Microsoft, Meta, TikTok, LinkedIn, Cloudflare, Cookiebot and Driftrock).

Similar technologies

Some services on the Site use your browser’s local storage rather than cookies. Our live-chat provider, Udesk, stores small entries (names beginning "UDESK_") that let a chat conversation continue as you move between pages. Local storage is not sent to us with every request and stays on your device until cleared.

Managing cookies

You can change your mind at any time. Your choice is remembered in the CookieConsent cookie — if you delete it (see below), the consent banner will appear again on your next visit and you can make a different choice.

You can also control cookies in your browser: every major browser lets you view, block and delete cookies through its settings or preferences menu (usually under "Privacy"). Blocking strictly necessary cookies may stop parts of the Site working — for example, our enquiry forms.

Changes to this policy

We may update this Cookie Policy from time to time, for example when the services we use change. The version published on this page is always the current one.

Contact us

If you have any questions about this policy or how we use cookies, contact us at [email protected].

OMODA & JAECOO UK LIMITED
Building 4 Chiswick Park, 566 Chiswick High Road, London, England, W4 5YE