OMODA X CONCEPT REIMAGINES THE SUV THROUGH THE LENS OF FASHION AND TECHNOLOGY

• OMODA X concept revealed at the global OMODA&JAECOO International User Summit in China yesterday
• The concept car explores the defining characteristics of an SUV – stance, space and versatility – through OMODA’s focus on design, technology and personal style
• Develops the angular ‘Cyber Mecha’ design language of the all-new OMODA 4, which goes on sale in the UK in 2027, and shares lightning-inspired lighting with the current OMODA design language, as seen on the latest OMODA 7
• Concept cabin explores a more personal, intuitive relationship between driver and car, with a conversational voice assistant and personalised X-MODE drive setting
• Lifestyle technology includes a four-zone microphone system for in-car karaoke and infrared night vision for after-dark journeys
• Designed for life in and out of the city, with 200 mm ground clearance, a 75 kg roof load capacity and 39 storage spaces

London, 21 October 2026 – OMODA revealed the OMODA X concept at the global OMODA&JAECOO International User Summit in China yesterday. OMODA’s all-new concept explores the characteristics that define an SUV – a confident stance, space for people and their belongings, and the versatility to go further – and reinterprets each through OMODA’s focus on design, technology and fashion.

Designed around the way its customers live, the OMODA X concept brings these practical traits into a world of weekdays in the city and weekends away, where a car is as much an expression of personal style as the clothes they wear.

That starts with its external aesthetic. The concept’s sharp, angular surfaces develop the ‘Cyber Mecha’ design language introduced on the OMODA 4, which made its European motor show debut in Paris earlier this month ahead, of its UK launch in 2027. On OMODA X, that language is applied to a wider body with broad shoulders and a tightly sculpted waistline. The concept was shown in silver and green, each paired with a contrasting black roof.

Familiar OMODA details link it to the current range. Its lightning-style tail lights follow the lightning-inspired lighting of the OMODA 7 and forthcoming OMODA 4, while the arrowhead shape of its LED daytime running lights reflects the arrow-shaped rear lights of the OMODA 5.

Inside, the concept explores how technology could make the cabin feel more personal. A twin-wing dashboard and X-shaped floating centre console frame a 10.25-inch digital instrument cluster and a 13.2-inch central touchscreen, while physical controls are retained for frequently used functions such as the air conditioning and drive modes.

At the heart of the cabin is OMODA’s Super Intelligent Space. Its concept voice assistant is designed to understand natural, conversational speech rather than set commands, while a personalised X-MODE drive setting allows the driver to tailor vehicle settings and responses to their own preferences.

Further concept technology extends to time spent in the car together. A microphone system with four independent sound pickup zones allows passengers to sing along to in-car karaoke without handheld microphones, while an infrared thermal imaging night vision system can identify potential hazards up to 90 metres ahead, adding reassurance on journeys after dark.

The concept’s practicality is designed around the same lifestyle. A ground clearance of 200 mm, a 75 kg roof load capacity and 39 storage spaces provide room for equipment, including a heightened towing capacity intended to reach 1,800 kg.

OMODA X is a concept vehicle. Specifications are as announced at its reveal and are subject to change. UK availability has not been confirmed.

-ENDS-

About OMODA&JAECOO

OMODA is committed to design, intelligence and sustainable responsibility, bringing cutting-edge design and futuristic technology to young Generation Z users, offering them stylish vehicles ahead of their time. In the name OMODA, the "O" stands for life and vitality, a symbol of the essential element of life, oxygen. "MODA" is derived from modern fashion trends, while representing a new global focus on a sustainable lifestyle, an embodiment of ecological greenery and avant-garde style. OMODA is dedicated to embracing global consumers and creating a forward-looking brand for a spirited new generation of car buyers. This attitude is embodied in OMODA’s first model to arrive in the UK, the OMODA 5. A brand-new off-road brand arriving in Europe for the first time, the name JAECOO is inspired by a fusion of "Jäger" (meaning “hunter”) and "cool." This melding of cultures captures both off-road and urban environments. With more than a decade of experience gained from a joint venture with the world’s most established off-road manufacturer, JAECOO was created to be "from classic, beyond classic", dedicated to innovation, taking on the urban off-road environment with exceptional performance, world-class safety features and forward-thinking, intelligent technologies. JAECOO blends the experience and craftsmanship of teams from across the world, with the aim of establishing a new standard for urban off-roaders. Combined, OMODA&JAECOO is the fastest automotive brand house to reach one million global sales, achieving the milestone in under three years across 64 markets. It is part of Chery Holding Group, which climbed 152 places to 233rd on the 2025 Fortune Global 500, with a revenue of $39.1 billion in 2024.

For more information, visit our websites: omodaauto.co.uk and jaecoo.co.uk or the global website www.omodajaecoo.com

OMODA&JAECOO PR contact details

Automotive PR OMODA&JAECOO UK PR

Hannah Burgess Ian Wallace

[email protected] [email protected]

+44 (0) 7730 570975