100,000 SALES. UNDER TWO YEARS. ONE REMARKABLE UK JOURNEY FOR OMODA&JAECOO

• OMODA&JAECOO UK has surpassed 100,000 vehicle sales since the launch of OMODA in August 2024 and JAECOO in January 2025*
• Combined market share has now reached almost 5.7%, according to the latest SMMT registration figures*
• The JAECOO 7 has remained one of the UK’s top 10 best-selling vehicles since September 2025, highlighting sustained demand across both private and fleet customers
• OMODA&JAECOO UK now offers one of the broadest SUV line-ups in the market, spanning ICE, hybrid, plug-in hybrid and electric powertrains
• The dual-brand house now operates through more than 144 retailers nationwide, with touchpoints across most of the UK’s major cities
• Multiple industry awards, major product launches and high-profile partnerships have supported the growth of the brands
• Continued investment in localisation, retailer development, aftersales support and customer experience remains central to the brand house’s long-term UK strategy
• Both brands will mark the sales milestone and anniversary with a customer experience day in celebration of the owners.

London, 13 August 2026 – Ahead of its two-year anniversary, OMODA&JAECOO UK can confirm it has surpassed 100,000 vehicle sales in the United Kingdom, reflecting the continued momentum of its rapid expansion across the country.

Achieved in less than two years since OMODA launched (31 August 2024), and just over a year since JAECOO entered the market in January 2025, the milestone reflects a period of rapid growth for both brands, supported by an expanding product portfolio, a growing retailer network and a clear commitment to the UK market.

Since launch, OMODA&JAECOO UK has established a nationwide retail presence of more than144 locations, introduced multiple new models and powertrains, and grown to achieve a combined market share of almost 5.7%*. During the same period, the brands have welcomed more than 100,000 customers to the OMODA and JAECOO family, highlighting the growing appetite among British motorists for vehicles that combine technology, design, practicality and value.

Central to OMODA&JAECOO UK's rapid growth have been the OMODA 5 and JAECOO 7. Since September 2025, the JAECOO 7 has remained a consistent fixture in the UK's top 10 best-selling cars, establishing itself as one of the country's most successful new vehicle launches in recent years. Since going on sale in February 2025, more than 53,000 examples have been registered in the UK, with the model proving equally popular among private and fleet buyers. Underlining the strength of the product offering, 75% of customers have chosen the flagship SHS-P variant, while 66% of all registrations have been to retail buyers.

Meanwhile, the OMODA 5 was the first vehicle to launch in the UK from the dual-brand, and it has proved popular with retailer customers and fleets from the outset. To date, the OMODA 5 has seen more than 36,500 sales, with 71% of these registrations taking place as retail sales. The model is available in three efficient powertrains: TGDi petrol, SHS-H pure hybrid and EV.

Alongside the success of the JAECOO 7 and OMODA 5, OMODA&JAECOO UK has continued to strengthen its product offering. The line-up now includes the OMODA 5, OMODA 7 and flagship OMODA 9, alongside the JAECOO 5, JAECOO 7 and recently launched, top-of-the-range JAECOO 8, providing customers with a choice of petrol, full hybrid, plug-in hybrid and fully electric powertrains across multiple vehicle segments.

Gary Lan, CEO of OMODA&JAECOO UK, said: “We have never shied away from the understanding that to be successful in the UK, it would require investing heavily in our people, our retailer network, and the ownership experience, and we’ve done that since day one.

“When OMODA launched, followed closely by JAECOO, our ambition was to create two brands capable of delivering exceptional value, innovative technology and outstanding customer experiences. Surpassing 100,000 vehicle sales in under two years is a significant milestone for everyone involved. It demonstrates the strength of that proposition, the dedication of our teams and partners across the country and the trust customers have placed in our products and long-term vision.

“The future is looking very bright for us here in the UK. The progress made over the past two years has created a strong foundation for sustained growth, and we remain focused on continuing to invest in building a business designed around the needs of British customers. That commitment remains unchanged.”

Lan concluded: “Above all, we owe this milestone to our 100,000 owners and drivers, as without them, none of this would be possible. We look forward to marking this milestone through a customer celebration day which we are holding in September – a great chance to come together and reflect on the journeys we have shared, whether on the road, or in the sales charts.”

The growth of the brands has also been recognised by the wider automotive industry. Since arriving in the UK, both OMODA and JAECOO have secured numerous awards and accolades across vehicle, retail, fleet and business categories, including Best Family Plug-in Hybrid for the OMODA 9 by The Car Expert, Auto Trader’s Best Value New Car award for the OMODA 5, and Carwow’s Brand of the Year 2026 for JAECOO. Recognition has extended beyond the products themselves, acknowledging the rapid development of the retailer network, customer experience initiatives and the overall impact both brands have made within the UK automotive sector.

Beyond product launches and sales performance, OMODA&JAECOO UK has invested significantly in establishing both brands for long-term success in the British market. This has included the expansion of its UK-based team, the development of a retailer network now exceeding 144 locations, investment in aftersales support and logistics infrastructure, the introduction of dedicated parts hubs, and continuous enhancements to the ownership experience. Most recently, the business strengthened its customer proposition by extending RAC roadside assistance across Europe, complementing its comprehensive warranty programme and providing even greater reassurance for owners.

Alongside this, the dual-brand house has built awareness through a series of high-profile partnerships, sponsorships and activations designed to introduce OMODA&JAECOO to audiences beyond the traditional automotive sector. Over the past two years, the brands have established a presence at some of the UK's most recognised cultural, sporting and automotive events, including London Fashion Week through a partnership with British Fashion Council, the Goodwood Festival of Speed, the EPCR Finals Weekend and SMMT Test Day, while also delivering an expanding programme of customer experiences through its nationwide retailer network.

OMODA&JAECOO UK forms part of Chery International UK, which recently became the first Chinese automotive group to surpass 20 million global vehicle sales, underlining the strength and scale of the wider organisation. Reflecting that momentum, OMODA&JAECOO UK has also played an active role in shaping the future of the automotive industry, with senior leadership contributing to major events including the Financial Times Future of the Car Summit and the SMMT International Automotive Summit, helping drive discussions around the future of mobility, technology and customer expectations.

With further product launches, retailer expansion and customer initiatives planned throughout the remainder of 2026 and beyond, the 100,000 sales milestone represents another significant step in OMODA&JAECOO UK's continued growth story, with the business remaining firmly focused on building a long-term presence in the UK market.

* SMMT, smmt.co.uk/vehicle-data/car-registrations

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About OMODA&JAECOO

OMODA is committed to design, intelligence and sustainable responsibility, bringing cutting-edge design and futuristic technology to young Generation Z users, offering them stylish vehicles ahead of their time. In the name OMODA, the "O" stands for life and vitality, a symbol of the essential element of life, oxygen. "MODA" is derived from modern fashion

trends, while representing a new global focus on a sustainable lifestyle, an embodiment of ecological greenery and avant-garde style. OMODA is dedicated to embracing global consumers and creating a forward-looking brand for a spirited new generation of car buyers. This attitude is embodied in OMODA’s first model to arrive in the UK, the OMODA 5. A brand-new off-road brand arriving in Europe for the first time, the name JAECOO is inspired by a fusion of "Jäger" (meaning “hunter”) and "cool." This melding of cultures captures both off-road and urban environments. With more than a decade of experience gained from a joint venture with the world’s most established off-road manufacturer, JAECOO was created to be "from classic, beyond classic", dedicated to innovation, taking on the urban off-road environment with exceptional performance, world-class safety features and forward-thinking, intelligent technologies. JAECOO blends the experience and craftsmanship of teams from across the world, with the aim of establishing a new standard for urban off-roaders. Combined, OMODA&JAECOO is the fastest-growing global automotive brand, with 570,000 cumulative sales to date. It is part of Chery Holding Group, which climbed 152 places to 233rd on the 2025 Fortune Global 500, with a revenue of $39.1 billion in 2024.

For more information, visit our websites: omodaauto.co.uk and jaecoo.co.ukor the global website www.omodajaecoo.com

OMODA&JAECOO PR contact details

Automotive PROMODA&JAECOO UK PR

Hannah BurgessIan Wallace

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+44 (0) 7730 570975