OMODA&JAECOO UK ranked number one for current profit return in latest National Franchised Dealers Association (NFDA) Dealer Attitude Survey*
Dealers also rated the brand house first for future profit return from representing the franchise
OMODA&JAECOO UK maintained its strong overall NFDA league table performance following its debut fourth place ranking in Summer 2025
OMODA&JAECOO also secured top rankings for dealer bonus and rebate structures, alongside total margin on new vehicles
Retailers ranked OMODA&JAECOO UK second for ability to meet new car targets in current market conditions
It also rated both OMODA’s and JAECOO’s product advertising top out of all other OEMs
OMODA&JAECOO UK now represents a combined 4.79% UK market share following rapid growth across the dual-brand business**
London, 27 May 2026 – OMODA&JAECOO UK has achieved another major milestone in the latest National Franchised Dealers Association (NFDA) Dealer Attitude Survey*, with retailers ranking the brand house number one in the UK for current profit return from representing the franchise.
The result marks another major milestone for OMODA&JAECOO UK following its debut appearance in the NFDA survey rankings in November 2025, where the brand house entered the table in fourth place overall after less than a year in the UK market. The latest results reinforce the strength and consistency of the brand’s retailer-focused strategy as OMODA&JAECOO continues its rapid UK expansion.
The latest edition of the survey also saw OMODA&JAECOO UK ranked first for future profit return, reinforcing growing retailer confidence in the long-term sustainability and commercial strength of the retail model. Further strong performances saw OMODA&JAECOO UK named third for realistic manufacturer volume targets and new car targeting process, second for the ability to meet new car targets in current market conditions, second for total margin on new vehicles, and in top place for current bonus and rebate rates on new car sales. The dealers also placed OMODA&JAECOO top for product advertising – a key part in the wider communications mix for brand awareness.
The latest results highlight growing retailer confidence in OMODA&JAECOO UK’s approach to sustainable growth, realistic commercial expectations and long-term profitability at a time when many dealer groups continue to face increasing operational pressure across the wider automotive industry.
The NFDA Dealer Attitude Survey, which has been conducted biannually since 1989, is widely regarded as one of the most important indicators of the relationship between manufacturers and franchised retailers across the UK automotive sector.
Gary Lan, CEO of OMODA&JAECOO UK, said: “To be ranked number one for dealer profitability in the latest NFDA Dealer Attitude Survey is a hugely important achievement. From the beginning, our focus has been on building a sustainable and collaborative retail model that works for both our partners and our customers. These results show that it is possible to expand while remaining commercially realistic and profitable for retailers.
“We have always believed that strong retailer relationships are fundamental to long-term success. As OMODA&JAECOO UK continues to increase its dealer footprint, we remain committed to listening to our partners, investing in the network, our brands, and ensuring our retailers have the confidence, support and product lineup needed to succeed in a rapidly changing market.”
The results continue a period of rapid momentum for OMODA&JAECOO UK, which recently surpassed a combined 4.79% UK market share across the dual-brand business**. The group now operates one of the UK’s fastest-growing automotive retail networks, supported by continued investment in retailer profitability, aftersales support and new energy vehicle technology. During the last edition of the NFDA survey, which was released in November 2025, OMODA&JAECOO UK had 91 dealerships. Today, that figure stands at 136.
All OMODA&JAECOO models sold in the UK come with a comprehensive 7-year/100,000-mile warranty alongside RAC roadside assistance** in the UK and Europe, helping reinforce the brand’s long-term commitment to customer ownership confidence and retailer sustainability.
* The National Franchised Dealers Association (NFDA) is the leading trade association representing franchised car and commercial vehicle dealers in the United Kingdom. NFDA’s Dealer Attitude Survey (DAS) is a biannual survey examining the relationship between franchised dealerships and manufacturers throughout the UK and has been running since 1989.
**SMMT, smmt.co.uk/vehicle-data/car-registrations
*** Subject to servicing within the OMODA&JAECOO network, in line with the maintenance schedule
