OMODA UK BECOMES OFFICIAL AUTOMOTIVE PARTNER OF THE LLOYDS TOUR OF BRITAIN
OMODA UK has been announced as an Official Automotive Partner of the Lloyds Tour of Britain, bringing together two organisations that share a commitment to innovation, endurance and inspiring more people to embrace active lifestyles.
- OMODA UK becomes the Official Automotive Partner of the Lloyds Tour of Britain, supporting both the Women’s and Men’s races
- The partnership aligns two organisations committed to innovation, endurance and encouraging active lifestyles
- OMODA UK will sponsor the prestigious King of the Mountain and Queen of the Mountain classifications, recognising the Tour’s strongest climbers
- Fans will have the opportunity to experience the latest OMODA models, alongside an exclusive OMODA VIP Race Car Experience
- A programme of interactive fan zones, community rides and event activations will engage spectators and local communities across the UK
- The partnership comes as OMODA UK continues its rapid expansion, with a growing model range and nationwide dealership network where customers can experience the activation’s hero cars
London, 3 August 2026
OMODA UK has been announced as an Official Automotive Partner of the Lloyds Tour of Britain, bringing together two organisations that share a commitment to innovation, endurance and inspiring more people to embrace active lifestyles.
The Lloyds Tour of Britain is the UK’s largest free-to-attend sporting spectacle, delivered under the banner of two races, one Tour of Britain. The Women’s race forms part of the prestigious UCI Women’s WorldTour, while the Men’s race is a UCI ProSeries event, with both attracting the world’s leading teams, riders and thousands of spectators.
The association has been developed to build a community around movement, well-being and exploration, celebrating the everyday journeys that support healthier living and inspire new adventures.
This collaborationreflects OMODA UK’s vision of modern mobility, combining advanced technology with the flexibility to support today’s active lifestyles. It reinforces the brand’s belief that personal transport should enable people to explore further and connect with the places and communities around them.
At the heart of the initiative is a shared emphasis on hard work, performance and the freedom to go further. Just as the Lloyds Tour of Britain celebrates the determination and resilience required to conquer every mile on the road, OMODA’s Super Hybrid System (SHS) has been engineered to deliver exceptional range, efficiency and confidence for everyday journeys. By drawing a parallel between the endurance of elite road racing and the demands of everyday driving, the campaign demonstrates how SHS technology empowers drivers to travel further and embrace every trip with the same spirit of adventure that defines cycling.
Throughout the season, OMODA UK will engage with fans and participants through a programme of activations across the Lloyds Tour of Britain. These will include interactive fan zones designed for families and cycling enthusiasts, opportunities for visitors to experience the latest OMODA models, alongside the exclusive OMODA VIP Race Car Experience, giving guests a unique perspective of the action from inside the race convoy.
As part of the partnership, OMODA UK will also become the official sponsor of the King of the Mountain and Queen of the Mountain classifications, recognising the riders who demonstrate exceptional climbing ability, endurance and determination throughout the Tour.
Beyond race weekends, OMODA UK will also extend the association through community-focused experiences, including organised rides ahead of selected events, creating further opportunities for OMODA UK to engage with local cycling communities and celebrate the shared enjoyment of being on two wheels.
Victor Zhang, Country Director of OMODA UK, said: “This partnership is about much more than supporting elite sport. OMODA is a lifestyle brand, and our collaboration with the Lloyds Tour of Britain reflects a shared belief that driving a car is about more than getting from A to B – it’s about exploration, well-being and creating meaningful experiences.
“We’re excited to play a role in bringing the Tour to communities across Britain while also allowing fans to experience the OMODA brand. Together, we hope to inspire more people to embrace active lifestyles and discover how our vehicles can support every journey, from the daily commute to weekend adventures.”
The partnership will be supported by a dedicated digital campaign, retailer activity and event presence throughout the Lloyds Tour of Britain, with further fan experiences and community initiatives to be announced throughout the season.
The campaign coincides with continued growth of OMODA’s UK model range, which includes the OMODA 5 priced from £24,040 OTR* (SHS-H, ICE, EV), the OMODA 7 costing from £29,965 OTR* (SHS-P, ICE), and the flagship, updated for MY26, OMODA 9 with prices starting at £44,995 OTR* (SHS-P). OMODA UK offers a competitive 7-year/100,000-mile warranty** (whichever comes first); plus an 8-year warranty** on the battery, alongside RAC Home Start, as standard. All OMODA UK vehicles are available through the brand’s nationwide retailer network.
* All prices quoted are correct at time of writing
** Subject to servicing within the OMODA&JAECOO network, in line with the maintenance schedule
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About OMODA&JAECOO
OMODA is committed to design, intelligence and sustainable responsibility, bringing cutting-edge design and futuristic technology to young Generation Z users, offering them stylish vehicles ahead of their time. In the name OMODA, the "O" stands for life and vitality, a symbol of the essential element of life, oxygen. "MODA" is derived from modern fashion
trends, while representing a new global focus on a sustainable lifestyle, an embodiment of ecological greenery and avant-garde style. OMODA is dedicated to embracing global consumers and creating a forward-looking brand for a spirited new generation of car buyers. This attitude is embodied in OMODA’s first model to arrive in the UK, the OMODA 5. A brand-new off-road brand arriving in Europe for the first time, the name JAECOO is inspired by a fusion of "Jäger" (meaning “hunter”) and "cool." This melding of cultures captures both off-road and urban environments. With more than a decade of experience gained from a joint venture with the world’s most established off-road manufacturer, JAECOO was created to be "from classic, beyond classic", dedicated to innovation, taking on the urban off-road environment with exceptional performance, world-class safety features and forward-thinking, intelligent technologies. JAECOO blends the experience and craftsmanship of teams from across the world, with the aim of establishing a new standard for urban off-roaders. Combined, OMODA&JAECOO is the fastest growing global automotive brand, with 400,000 cumulative sales to date. It is part of Chery Holding Group, which made its debut in the 2024 Fortune Global 500, entering the list in 385th position with a revenue of $39.1 billion.
